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Treat Unusual

Designing Trust for Creatures That Aren’t Ordinary.

Cheers to discovering care beyond the ordinary — raising wellness for exotic pets.

Services
Branding & Visual Identity
Client
Treat Unusual
Year
2023
Website
treatunusual.com
Challenge

Our client, Treat Unusual, is a veterinary practice specializing in exotic pets.

Their bold passion for species like reptiles, birds, and small mammals wasn’t fully reflected in their outdated identity or website. They needed a brand refresh to showcase their expertise, build trust with pet owners, and appeal to a younger, new-age audience passionate about unconventional pets.

Goal

We dove deep into niche market insights and refined their brand narrative to resonate with exotic pet communities.

Guided by research, we developed a visual identity and website experience that embodied their expertise, warmth, and adventurous spirit. This cohesive redesign allows Treat Unusual to confidently communicate their unique value and compassionate care.

Result

Post-launch, Treat Unusual experienced a noticeable increase in patient inquiries, positive community engagement, and referral volume.

Their renewed presence now stands as a confident, trustworthy authority in exotic pet care—embraced by current and new pet parents alike.

Watermarking wellness in every exotic journey.

Watermarking wellness in every exotic journey.

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