Cheers to discovering care beyond the ordinary — raising wellness for exotic pets.

Challenge
Our client, Treat Unusual, is a veterinary practice specializing in exotic pets.
Their bold passion for species like reptiles, birds, and small mammals wasn’t fully reflected in their outdated identity or website. They needed a brand refresh to showcase their expertise, build trust with pet owners, and appeal to a younger, new-age audience passionate about unconventional pets.

Goal
We dove deep into niche market insights and refined their brand narrative to resonate with exotic pet communities.
Guided by research, we developed a visual identity and website experience that embodied their expertise, warmth, and adventurous spirit. This cohesive redesign allows Treat Unusual to confidently communicate their unique value and compassionate care.

Result
Post-launch, Treat Unusual experienced a noticeable increase in patient inquiries, positive community engagement, and referral volume.
Their renewed presence now stands as a confident, trustworthy authority in exotic pet care—embraced by current and new pet parents alike.
Watermarking wellness in every exotic journey.


Watermarking wellness in every exotic journey.




