DoolNews is a leading media platform for the last 10 years. As a vanguard news agency by their standpoint, variety, and approach to each piece of news, its programme logos which are commissioned us to design are of greater importance. So we start to introduce some logos we developed for DoolNews.
The logo for the programme ‘Change Makers’ is the most important one for which we have to spend much time to develop a novel concept. The chief key-words that DoolNews delivered are ‘its a programme introducing persons/movements who bring changes in society.” and “time’.Thus we reached the concept of clock.
As the time clock is a cliche, we picked Hourglass for our concept. Hourglass (Sand clock) can easily be translated to ‘history’, “change’ and ‘time’. Thus we decided to club and synchronize both ‘change’ and “sand-clock’.Visibility, minimalist approach, monogram purpose, all-in-one nature, aesthetically beauty and animation possibilities are mainly considered for this logo. As “Change Makers” is a visual, info-graphic and political programme, this logo will give a novel identity as well as capability to stand out.